The benefits of a PIM tool (Product Information Management) are pretty straightforward, but if you’re not convinced yet;
we’ll explain why you should.
- What is PIM? (Product Information Management)
- What can you get out of a PIM tool?
- When should you start using a PIM tool?
- Who will use a PIM tool?
- What can you do with a PIM tool like Pimbird?
- What types of companies should implement a PIM tool?
- Why is Pimbird the best fit as a PIM partner?
What is PIM? (Product Information Management)
Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy.
A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data feeds to trading partners.
PIM solutions are most relevant to business-to-consumer (B2C) and business-to-business (B2B) firms that sell products through a variety of sales channels in a range of industries. The use of PIM is generally influenced by a company’s:
- wide array of products and/or complex product data set
- frequently changing product characteristics
- increasing number of sales channels
- online business and electronic ordering
- various locales and localization requirements
- Amount of manual work
When should you start using a PIM tool?
The use of PIM is generally influenced by a company’s:
- wide array of products and/or complex product data set
- frequently changing product characteristics
- increasing number of sales channels
- online business and electronic ordering
- various locales and localization requirements
- Amount of manual work
Using spreadsheets or other organizing tools will multiply your workload in the end. While selling your products on multiple channels, you would have to manually enter product information in the specified format, and follow proper product taxonomy for each channel. This is just one small example, others may be:
- When you want to speed up the launch of new products to the market
- When you want to enrich your customer experience, reduce customer complaints, and decrease product returns/exchanges
- When you want to deliver higher quality product information and avoid inconsistency between channels
- When you want to manage different sales channels, and select specific products to release in each channel
- And last but not least; When you want a “single source of truth” to your product information.
Who will use a PIM tool?
As explained on our homepage, under section “Who Pimbird is developed for”, you’ll see that multiple teams benefit from a PIM tool. Whether you’re a groing webshop owner and multitask to start your webshop, or E-commerce managers in a more advanced state of business. Product marketers, category marketers (enterprise) and even product managers. Dont’ forget that sales teams can and will use the same data to design their product catalogs, which is even a feature in Pimbird. A PIM will help your marketing in a significant way.
What can you do with a PIM tool like Pimbird?
- First of all, import all products, whatever the difference in formatting, to your single source of truth
- Enrich the products with product information
- Add images, documents and media to your products (DAM)
- Track completion overall or even per product
- Create automations to automate certain procedures, manual labour, calculations, …
- Categorize your products
- Manage relationships between products
- Push directly to Magento
What types of companies should implement a PIM tool?
Varying companies can benefit from using a PIM. We already listed WHEN you should start using a PIM tool. One of the main reasons is ofcourse the size of your product catalog. Smaller catalogs can be managed manually. But think about the second you start selling in multiple countries or in countries with different locales. Now it doubles or triples in size. If we are really talking about the types of companies; It is definitely designed for both retailers and suppliers. They can all benefit from a PIM tool. Pimbird makes sure that there is intercompatibility between environments. Meaning, you will be able to send product catalogs and products across Pimbird environments in the future. This means you can work very efficiently together with your suppliers or your clients.
Why is Pimbird the best fit as a PIM partner?
Pimbird is a Saas PIM solution, meaning you won’t have any hidden or unclear costs! Just pick a subscription that matches your needs and start!
If you are a smaller sized webshop, you’ll be able to start right away. Otherwise you might need our help to set things up for the first time. Don’t worry though, we’re here for you!
We will help you implement Pimbird and make sure you benefit from the cooperation between our tool and your environment.
Curious about how this works? Contact us and ask for a demo!